About me

My content creation journey began during COVID lockdown in 2020. I started with a simple fashion Instagram page. I grew the account into micro-influencer status and this opened up new doors to content creation monetization and digital marketing. I eventually broke into the User Generated Content (UGC) space. Now, I work with big brands like HelloFresh, Timberland, BarkBox, Mint Mobile, and more to create engaging short-form ads on Instagram Reels, TikTok, and Youtube Shorts.

In 2023 I also started a niche interview-based competition climbing podcast. Considering I knew nobody in the industry, I figured setting up an interview-based podcast would be a huge challenge. With experience making media kits, an understanding of social media algorithms, a bit of luck, and a lot of support from a kind climbing community, I managed to build That’s Not Real Climbing Podcast into a well-known brand in the 10% of global podcasts.